
Until recently, national conference calls were limited to top distributors with large bonus checks. They where the only ones who could afford to put them on. The high cost of hosting conference calls has prevented most distributors from using technology. It used to be (and in some cases still is) that the person sponsoring the conference call would have to reserve a certain number of lines and pay a per-minute charge per line for each caller, regardless of whether they showed up for the call or not. This could end up costing the host anywhere from a few hundred dollars to a few thousand dollars per call. A newer type of "bridge" has changed all that. The call sponsor can rent these by the hour or can lease one on a month-to-month basis or even for an entire year. Callers simply pay for their own long-distance phone call (which can be as little as $3 per half-hour with today's low long-distance rates). Since these lines rent for as little as $10 to $50 an hour for the sponsor, it makes it possible to offer low-cost conference calls and even free conference calls. Odds are you or your upline already host conference calls for your team-both for training and sponsoring new distributors, and that's great. Is there another way you can use this technology to create a ton of qualified leads who want to buy your product or service and even join your MLM business? Yes! By hosting a tele-class. A tele-class is nothing more than a conference call. Callers dial in to a specific phone number at a certain time and are treated to a seminar on the phone, all from the comfort of their office or home. How can tele-classes create qualified prospects for you? Easy. The cost is now low enough for you to offer free tele-classes. Basically, your cost is only the price of the bridge, which can be as little as $5 to $25 per half-hour. For this price, you get to spend 30 minutes on the phone with your hottest prospects, showing them your stuff. Look, after you spend 30 minutes with 20 to 30 or more people, they will know and like you and trust you a lot more than before the call (as long as you know what you are talking about.) And if they are viable prospects for what you are offering, some of them will buy something from you or even decide to join your MLM business... not all, but enough to make it all worthwhile. Let me tell you a secret. Some of the most successful ads of all time offer something for free. These ads don't sell anything from the ad. And these ads run successfully for years. Why? Because they first built a relationship with their readers before asking them to buy something.

The tele-class is an excellent tool to do the same thing. Offer a low-priced or free class to demonstrate your expertise and build a relationship with interested prospects. Let's say you sell a weight loss product. You could give a free weekly 30-minute introductory tele-class titled "Seven Easy Steps To Lose 20 Pounds In Four Weeks And Be The Envy Of Your Co-Workers." Here is why you should be doing this. Let's say you offer a 30-day weight-loss program you call Weigh Less Now. The basic kit goes for $27 for a single month supply. During the 30-minute tele-class, you could give the listeners plenty of useful information and insights on ways to lose weight. They'll appreciate the info and in turn begin to know, like, and trust you more. During the call you can mention how your company's product works perfectly with the principles you covered. You might even have some satisfied customers share a few testimonials. Then offer the listeners the option to buy a 30-day supply or get a free sample just by calling you or by visiting your Website. Or let's say you sell water filters. You could offer a 30-minute class called, "Don't Let Your Children Drink Your Water. Why And What You Can Do About It." Or maybe you offer a great line of cosmetic products. You could offer a free 30-minute tele-class called "Nine Low Cost Insider Secrets To Looking Better Than A Movie Star."

Or maybe you offer a great skin care line. You could offer a free 30-minute tele-class called, "How The Wrong Skin-Care Products Can Make You Look 15 Years Older." Or you can offer a free 30-minute tele-class called, "Seven Easy Methods On How to Get Rich Without Winning the Lottery." With this class you'll attract and sort through prospects who are looking for ways to get an extra paycheck mailed to them every month. Overcoming the, "Will I get my money's worth?" objection is harder to do in a sales letter, but it's a cinch in a tele-class. So, do you see what an advantage it would be to others-those who are just on the edge to buy-to experience a half-hour or even an hour on the phone with you? Of course, spending an hour with each prospect might get out of hand. But with a tele-class, it is very workable. Do you see how that can improve your sales? Can you see how you might be able to use the same concept in your business? Here's a sample ad that uses the concept of a free tele-class: Free Training Calls Teach You How to Prospect More Effectively - Now Held Weekly. Hosted by Art Jonak & Keith Schreiter If you'd like to listen to these training calls, it's free. You just pay your own long distance charges. The training lasts about 30 minutes, so if you're in the U.S., your phone charges should be less than $3. There are a limited number of phone lines that fill up fast, so you might want to three-way with your downline. This call is 100% generic and is designed to help everyone in their network-marketing business. Phone XXX-XXX-XXXX for details. In case you still don't grasp the usefulness of this tele-class stuff, here are some of the ways to use a teleconferencing "bridge:" Group Coaching. Coach or consult 2-25 distributors or prospects with similar interests / backgrounds / needs. Tele-Classes. Teach 6-150 prospects/distributors in one- or two-hour blocks of time. Master Mind Groups. Meet with your leaders weekly, regardless of where you or they live!

Tele-Courses. Like tele-classes, but lasting 2-12 weeks. Many prospects wonder, "Will I be able to do this business?" You can answer that by providing on-going tele-classes or offering an eight-week Tele-Course that will teach your new distributor everything they need to succeed in your business. They get this all free just for joining. Tele-Training. Conduct skills training sessions with small groups. Program Previews. Invite potential prospects or customers to hear you speak about your product or service. Sales Motivation. Conduct a weekly sales meeting/pep talk, all via phone. Family Discussions or Reunions. Get together each Sunday evening or whenever the family wishes. Emergency Discussions. Need to quickly speak with several individuals? Have them call your bridge. Project Management. Manage projects via phone, not just via fax or e-mail. Telephone is more personal. 12-step Recovery Meetings. Talk about anonymous!
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